🚀Capturing Feedback

Why Feedback Matters

Every great product starts with listening. Cycle gives you one home for all the voices: sales calls, support tickets, Slack threads, and more. No more scattered screenshots, lost emails, or “where did we hear this?” moments.

Picture this: A customer shares a bug in Intercom, your sales rep drops a product request in Slack, and your CS team uploads a call summary. All of it lands in your Cycle Inbox automatically, ready for action.

What is a Feedback Object?

In Cycle, Feedback is the raw, unfiltered voice of your users or teammates.

Think of it as the “raw material” before you extract Quotes and connect them to requests. It becomes the system of record for everything your users are saying.

Feedback can be:

  • A message from Intercom

  • A support ticket from Zendesk

  • A screenshot from your phone

  • A voice recording

  • A transcript from a sales call

Every Feedback object includes:

  • Reporter: Who’s responsible for follow-up

  • Customer: Who gave the feedback

  • Source: Where did it come from?

  • Status: “To Process”, “Processing”, “Processed”, or “Canceled”

  • Any additional custom properties you want:

    • Feedback type: Churn survey, note, discovery interview,…

    • Importance: Critical, Medium, Low

    • Affected platforms: Windows, MacOS, Android, ...

    • and more, see our Properties Guide

Want to learn how Cycle links every piece of feedback back to the right customer, and why it matters? Check out our Customers Guide →

How Feedback Flows into Cycle

You don’t need to chase feedback. Cycle brings it to you. There are two different ways of doing this.

From within Cycle – The feedback Island 🏝️

  • Manually drag & drop images, PDFs, audio, videos, or links into Cycle.

  • Cycle scans screenshots for text (OCR), transcribes audio/video, and embeds files so nothing gets lost.

  • From anywhere in the app, no friction, no extra steps.

From external tools – Integrations 🔗

  • Connect tools like Slack, Intercom, HubSpot, Zendesk (and more) to your workspace.

  • Feedback from those sources is instantly routed to your Cycle Inbox, tagged by source, with the right customer and assignee.

Want to set up a specific integration? See our Integrations Guide →

What's Next? ✅

Once feedback lands in Cycle, it’s ready to process and turn into real product direction.

NextProcessing Feedback

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