🤩Closing the Loop
Why Closing the Loop Matters
Shipping is only half the battle. The real win? Making sure everyone who gave feedback knows you listened, delivered, and care.
Closing the loop isn’t just good product hygiene, it’s a driver for customer trust, advocacy, and team momentum.
Automatic Updates & Status Notifications 🔔
In Cycle, every piece of feedback, quote, or request is linked to a customer and an internal assignee.
As soon as you link feedback to a Request (feature, bug, etc.), its status is synced with the parent.
When a Request status changes, in Cycle or in your linked Product Delivery tool, to Started, Completed, or Canceled, Cycle can notify the right people automatically.
Supported channels include:
Slack: Automatic updates in original threads and/or team channels.
Email: Assignees and stakeholders can get notified via email.
Intercom: Push updates as visible messages to customers directly in the conversation thread where their feedback was submitted, so they can track progress without leaving Intercom.
Other integrations: Cycle is built to connect wherever you talk to customers and teams.
Configure channels notification settings in your integration settings. More info here
No more manual pings, forgotten follow-ups, or missed “thank you” moments.
Release Notes & Changelog: Share Progress, Publicly or Privately
Draft and publish beautiful release notes in Cycle, with AI help, visuals, and direct links to shipped features.
Automatically link features and requests to a release, and push updates to customers and teams.
Keep a public changelog so your entire user base (and prospects!) can see what’s new and what’s next.
Excited to publish your first release note? You can find all necessary info here.
Why It’s a Game-Changer
Delight customers: Show you deliver on real feedback, not just empty promises.
Boost retention: Closing the loop drives higher satisfaction and keeps your community engaged.
Accelerate deals: Sales can quickly prove value and momentum with real-time product updates.
Pro Tips 🏆
Review your notification and Slack integration settings to be sure the right people get updates.
Use Cycle’s AI tools to help draft release notes and customer messages.
Keep your changelog public and current, it’s your product’s brag sheet!
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