👱Customers

Customer-centric from day one

In Cycle, customers aren’t just metadata, they’re a living thread that connects your feedback, quotes, and requests back to the real people and companies behind them.

When you extract a quote from feedback, Cycle automatically links the right customer. That means every bit of input they share - via Intercom, Slack, email, or anywhere else - is tied back to their profile.

Whether it’s a person or a company, every customer has a dedicated profile in Cycle.

Customer profiles

Each profile shows everything you’ve heard from that customer, all in one place:

• Feedback, quotes, and requests across all sources

• Status filters to quickly surface open vs closed items

• One-click summaries to help you turn conversations into action

Think of it as a CRM, but purpose-built for product teams.

Smart customer linking

Cycle auto-fetches and links the right customer the moment you capture feedback, no extra tagging required.

To make this work, the customer just needs to already exist in your workspace. You can always edit or update them later.

📌 Bonus: Cycle auto-generates a helpful title like

“Feedback from Acme Inc. via Intercom – May 5”

so you can easily scan and search feedback later.

Enriched automatically

Not all CRMs are tidy, we get it. That’s why Cycle auto-cleans your customer data behind the scenes:

• Links unknown email addresses to the right company using the domain (e.g. @company.com)

• Generates a default customer name from the email when needed

• Keeps everything accurate and findable

Full history, everywhere

Every quote you extract from feedback automatically inherits the original customer. That means when you later connect a quote to a request, you’ll know exactly who said what.

This connection stays visible wherever you work—from Cycle to Intercom and HubSpot, so teammates can instantly see which customers are behind which feature requests.

Search by customer

Need to find everything a particular customer said?

• Hit ⌘ + K to open the command panel

• Type a name or company

• Jump straight to their profile or search results

It’s the fastest way to reconnect with their voice.

A note on duplicates

Cycle handles customer identity with care, but here’s what to keep in mind:

• One customer = one email address in Cycle

• If someone gives feedback from two different emails, they’ll appear as two customers

• You can merge manually or update their info to unify them

People and companies are treated separately, if someone changes jobs, just update their company (they’ll keep their full feedback history).

Optional customer sync

By default, Cycle only shows customers who’ve given feedback, but if you sync your CRM, you can expand that view.

👉 Note: We don’t go into sync setup here.

Why this matters

Customer profiles aren’t just for show. They help you:

• Understand who’s asking for what

• Prioritize based on actual voices, not vague personas

• Keep your team aligned across tools

You’ll never lose track of the people behind the feedback, and that’s how you build better products.