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On this page
  • Why Feedback Matters
  • How Feedback Flows into Cycle
  • Ways to Capture Feedback:
  • What is a Feedback Object?
  • Pro Tips for Power Users
  • What's Next?

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  1. Core Documentation

Capturing Feedback

PreviousSynchronise your customer dataNextProcessing Feedback

Last updated 22 hours ago

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Why Feedback Matters

Every great product starts with listening. Cycle gives you one home for all the voices—customers, teammates, sales calls, support tickets, Slack threads, and more. No more scattered screenshots, lost emails, or “where did we hear this?” moments.

Imagine: A customer shares a bug in Intercom, your sales rep drops a product request in Slack, and your CS team uploads a call summary. All of it—automatically—lands in your Cycle Inbox, ready for action.


How Feedback Flows into Cycle

You don’t need to chase feedback. Cycle brings it to you.

Ways to Capture Feedback:

Integrations

  • Connect tools like , , , (and more) to your workspace.

  • Feedback from those sources is instantly routed to your Cycle Inbox—tagged by source, with the right customer and assignee.

Want to set up an integration? See our

Feedback Island

  • Manually drag & drop images, PDFs, audio, videos, or links into Cycle.

  • Cycle scans screenshots for text (OCR), transcribes audio/video, and embeds files so nothing gets lost.

  • From anywhere in the app — no friction, no extra steps.


In Cycle, Feedback is the raw, unfiltered voice of your users or teammates.

Think of it as the “raw material” before you extract insights and connect them to features.

Feedback can be:

  • A message from Intercom

  • A comment in a sales call

  • A support ticket from Zendesk

  • A screenshot or transcript

  • A voice note or Loom recording

Every Feedback object includes:

  • Reporter: Who’s responsible for follow-up

  • Customer: Who gave the feedback

  • Source: Where did it come from?

  • Status: “To Process”, “Processing”, “Processed”, or “Canceled”

  • Custom properties: Anything you want—priority, platform, region, segment, etc.

You can fully customize these properties to fit your workflow. Need a “Severity” dropdown or “Platform” checkboxes? Go for it!

Think of Feedback as the raw, unfiltered voice of your users — captured before any decisions are made. It becomes the system of record for everything your users are saying.


  • Automate your workflow:

    Set up all key integrations on Day 1 for maximum coverage.

  • Make it frictionless:

    Use the Feedback Island for everything—screenshots, call summaries, quick ideas.

  • Stay organized:

    Create custom properties for the things that matter most to your team. Tag feedback by Urgency, Persona, or Timeline.

  • Keyboard shortcuts:

    Process, assign, and mark feedback lightning-fast without taking your hands off the keyboard.

Quick References


Once feedback lands in Cycle, it’s ready to process and turn into real product direction.

What is a Feedback Object?

Pro Tips for Power Users

What's Next?

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How to set up Integrations →
Create Custom Properties →
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